woman wearing large designer frames

Designer Frames in St. Augustine

Specs You'll Love to Wear

(904) 824-0212

Reinvent Yourself With Our Premium Selection of Frames

Want a smart look for the office or bold, colorful frames for that dream vacation?

You've come to the right place! We offer a wide selection of designer frames for every taste and lifestyle. Our opticians have the expertise and experience to help you choose the perfect frames, honed from high-quality materials. Choose from dress, sport and casual styles and wear your unique designer eyewear with pride.

Correct your vision and look your very best with our specialty designer frames.

man wearing black eyeglasses

Some of the Popular Brands We Carry

Wiley X Ray-Ban YSL Kate Spade Coach Calvin Klein Tom Ford Longchamp Nicole Miller Nike Flexon By Marchon Oakley Champion Persol
BOGO 50 OFF
BOGO 50 OFF

*Must present offer at time of purchase. Must purchase a complete pair of prescription eyeglasses, including frame and lenses. Discount applied to complete pair of equal or lesser value. Does not include Alain Mikli, Barton Perreira, Burberry, Cartier, Cazal, Chanel, Cutler and Gross, Dita Lancier, Gucci, ic!Berlin, l.a. Eyeworks, Maui Jim, Mykita, Nifties, Oakley, Oliver Peoples, Ray-Ban, Salt, Salvatore Ferragamo, Skaga, Silhouette, Tom Ford, WOOW, YSL, sunglass frames, accessories, contact lenses, or medical procedures. Cannot be used with any other promotion, discount, or offer. Not redeemable for cash. Not valid on previous orders. Other restrictions may apply. Offer valid 1/1/2026-3/21/2026. 26AEG-1282150.

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High Performance Lens Care

Who doesn’t love wearing a pair of freshly cleaned glasses?

Clean your eyeglasses daily to keep them squeaky clean and crystal-clear. Proper care is essential, as it will ensure flawless vision and will help your lenses last longer. So pop on over to learn how to best clean your specs!

Patient Reviews
4.8
310 Reviews
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- Mar. 09, 2026
Doctors and staff are friendly and professional!
- Mar. 07, 2026
I am always extremely impressed with Dr Brown’s knowledge and professionalism
- Feb. 26, 2026
These folks are great! Always welcoming and happy.
- Feb. 25, 2026
Super helpful and kind staff! Allll of them!
- Feb. 24, 2026
Thank you very much to Dr. Sierra Mattox for her approach to treatment, for helping us choose the ri... ght treatment, a very attentive specialist who pays attention to everything
- Feb. 15, 2026
Very friendly and helpful
- Feb. 13, 2026
Very professional and thorough
- Feb. 04, 2026
You can rest assured your eyesight will be given the best care possible to achieve results you can t... rust. Time & attention is taken to you & your eyesight to give you that assurance.
- Feb. 04, 2026
Dr. Brown is so patient and kind and knows how to talk to kids! She always makes my kids feel heard ... and gives them opportunities to explore while answering all their questions. I cannot say enough about our experience with her!
- Jan. 30, 2026
Best service great staff and they are so friendly and professional, always a pleasure to be there.
- Jan. 14, 2026
Excellent provider! Professional, efficient, organized and personable staff; nice selection of frame... s; love Dr Mattox!
- Dec. 30, 2025
Love Dr. Maddox & Staff at Rowe Family Eyecare! Very organized and professional group. My new glasse... s were made quickly and they are perfect! Thank you!
- Dec. 19, 2025
Excellent practice, Aewsome staff, Excellent doctors!!
- Nov. 28, 2025
The front desk staff at Rowe Family EyeCare is kind and welcoming. The optician is friendly and thor... ough. Dr. Sierra Mattox takes her time during exams and thoroughly answers any questions you have. Please keep your business model and training of staff the same; it is greatly appreciated by your patients.
- Nov. 10, 2025
Dr. Linda Kindsvatter, Nick and Jennifer were incredibly supportive and very professional. I highly ... recommend this practice and their services. Special thanks to Jennifer for exceeding my expectations with unparalleled service.
- Nov. 07, 2025
very thorough and professional experience
- Oct. 16, 2025
Dr. Maddox is the best eye Doctor I have visited. She helped me greatly with my issue. I was nervous... and she made me feel at peace. Front desk personnel was professional and helpful.
- Sep. 30, 2025
This is THE place for eye care. The staff are warm and exceptionally knowledgeable. One even found ... an insurance benefits I did not know I had! As a FAA certified pilot, accuracy takes on a much importance for me. Prescriptions are always accurate. Their processes are quick without feeling rushed. As I worked through the exam, the tech and doctor seemed to enjoy my questions about my eyes and the processes. Have been telling my friends for years about this wonderful local service.
- Sep. 15, 2025
I travel two hours for my daughter to be seen here, and it is worth it. I cannot recommend this offi... ce more. Dr. Brown is an excellent doctor & great with kids. She picked up on my 6-year-olds vision problems that were dismissed by her optometrist at UF. Vision therapy here with Ms. Kathy has been simply life-changing for my girl. She sees better, reads better and is improving coordination. I tell everyone to give this place a try if they or their children have vision difficulties.
- Sep. 09, 2025
Great staff and service! Very clean and friendly environment.

View All 310 Reviews

Quality Designer Frames in St. Augustine

(904) 824-0212

Our optometry practice in St. Augustine

Meet our Eye Doctors

Photograph of Austin Taylor
Hours
  • Monday 9:00 am - 5:30 pm
  • Tuesday 9:00 am - 5:30 pm
  • Wednesday 9:00 am - 5:30 pm
  • Thursday 9:00 am - 5:30 pm
  • Friday 9:00 am - 5:30 pm
  • Saturday Closed
  • Sunday Closed
Insurance Plans
  • VSP
  • Medicare
  • United Healthcare
  • Aetna
  • Blue Cross Blue Shield
  • Cigna
  • Superior Vision
  • Davis Vision
  • EyeMed

young woman wearing stylish designer glasses

Level up your frame game at Rowe Family EyeCare!

(904) 824-0212