woman wearing large designer frames

Designer Frames in St. Augustine

Specs You'll Love to Wear

(904) 824-0212

Reinvent Yourself With Our Premium Selection of Frames

Want a smart look for the office or bold, colorful frames for that dream vacation?

You've come to the right place! We offer a wide selection of designer frames for every taste and lifestyle. Our opticians have the expertise and experience to help you choose the perfect frames, honed from high-quality materials. Choose from dress, sport and casual styles and wear your unique designer eyewear with pride.

Correct your vision and look your very best with our specialty designer frames.

man wearing black eyeglasses


Some of the Popular Brands We Carry

Wiley X Ray-Ban YSL Kate Spade Coach Calvin Klein Tom Ford Longchamp Nicole Miller Nike Flexon By Marchon Oakley Champion Persol

50% Off Kids Frames + Adults BOGO 50% Off
Q3 Promo 2025: BACK TO SCHOOL (Jun 29 - Sept 13 / CROWN BRANDS: Sept 27)
 

*Must present offer at time of purchase. Must purchase a complete pair of prescription eyeglasses, including frame and lenses. Does not include Alain Mikli, Barton Perreira, Burberry, Cartier, Cazal, Chanel, Cutler and Gross, Dita Lancier, Gucci, ic!Berlin, l.a. Eyeworks, Maui Jim, Mykita, Nifties, Oakley, Oliver Peoples, Ray-Ban, Salt, Salvatore Ferragamo, Skaga, Silhouette, Tom Ford, WOOW, YSL, sunglass frames, accessories, contact lenses, or medical procedures. Cannot be used with any other promotion, discount, or offer. Not redeemable for cash. Not valid on previous orders. Other restrictions may apply. Offer valid 06/29/2025-09/13/2025.
**Must present offer at time of purchase. Must purchase a complete pair of prescription eyeglasses, including frame and lenses. Discount applied to complete pair of equal or lesser value. Does not include Alain Mikli, Barton Perreira, Burberry, Cartier, Cazal, Chanel, Cutler and Gross, Dita Lancier, Gucci, ic!Berlin, l.a. Eyeworks, Maui Jim, Mykita, Nifties, Oakley, Oliver Peoples, Ray-Ban, Salt, Salvatore Ferragamo, Skaga, Silhouette, Tom Ford, WOOW, YSL, sunglass frames, accessories, contact lenses, or medical procedures. Cannot be used with any other promotion, discount, or offer. Not redeemable for cash. Not valid on previous orders. Other restrictions may apply. Offer valid 06/29/2025-09/13/2025.

Book Now View More Promotions


High Performance Lens Care

Who doesn’t love wearing a pair of freshly cleaned glasses?

Clean your eyeglasses daily to keep them squeaky clean and crystal-clear. Proper care is essential, as it will ensure flawless vision and will help your lenses last longer. So pop on over to learn how to best clean your specs!

Patient Reviews
4.8
255 Reviews
5
4
3
2
1
- Aug. 13, 2025
Very professional and efficient, yet still friendly.
- Aug. 13, 2025
If I could give 6 stars I would! I came in for a second opinion regarding an issue with my eye. Dr M... attox was very thorough and explained everything to me. She eased my mind and provided a treatment plan for my eye condition. The staff are very friendly. Minimal wait time, clean office. Thank you Rowe Family Eye Care!
- Aug. 09, 2025
Super friendly from front to back. Was able to make a next day appointment no problem. My regular ey... e doctor said they were booked out for two months. It’s clean and they have all the fancy machines. So this is my new eye doctor.
- Jul. 31, 2025
Dr Brown is super knowledgeable and funny! The whole team there make you feel like one of family!
- Jul. 14, 2025
Dr Brown is awesome.
- Jun. 27, 2025
Very thorough and trustworthy information given.
- Jun. 26, 2025
Brei and Morgan were so wonderful. They were all so accommodating and Dr.Mattox was absolutely amazi... ng.
- Jun. 26, 2025
Professional, efficient, friendly.
- Jun. 25, 2025
Fixed my glasses during their lunch break! Thanks Rowe
- Jun. 25, 2025
Friendly and professional
- Jun. 10, 2025
Great Service!
- Jun. 08, 2025
Nice people and great service. Appreciated how quickly I was able to get in for an appt.
- Jun. 03, 2025
Dr. Sierra Mattox and the sweet administrator that checked me out after my appointment were not only... amazing but were extremely informative not only answered all my questions but went over and beyond to make sure what I needed for further treatment was taken care of. Thank you ladies for a 10 star appointment:)
- May. 31, 2025
Great service & updated equipment all the staff helpful & Dr Maddox so nice to work with Glad i f... ound Rowe Family eye Care It’s a perfect fit for me Thank you all for the assistance with my eye care , glad I found you in St Augustine
- May. 26, 2025
Dr Mattox at Rowes’s eye care was wonderful. She was friendly and professional and was spot on wi... th my contact prescription.
- May. 23, 2025
I have nothing but great things to say about Rowe Family Eye Care! I was dealing with daily eye stra... in and headaches. After working with Dr. Brown, Patrice, and Kathy, those issues are gone. They were professional, efficient, and actually helped fix the problems. Highly recommend.
- May. 09, 2025
Our experience with the eye therapy specialist for ADHD has been absolutely incredible. The sessions... are engaging, supportive, and tailored perfectly to our child’s unique needs.
- May. 08, 2025
Very professional & always willing to help 😊
- May. 05, 2025
Popped in under very short notice as I had snapped off one of the nose pads on my glasses. Morgan no... t only repaired them in under five minutes but also adjusted the fitment of my frames to better fit my face. Was in and out in just ten minutes, thank you Morgan!
- Apr. 28, 2025
Very nice I would highly recommend

View All 255 Reviews

Quality Designer Frames in St. Augustine

Our optometry practice in St. Augustine

Photograph of Austin Taylor
Hours
  • Monday 9:00 am - 5:30 pm
  • Tuesday 9:00 am - 5:30 pm
  • Wednesday 9:00 am - 5:30 pm
  • Thursday 9:00 am - 5:30 pm
  • Friday 9:00 am - 5:30 pm
  • Saturday Closed
  • Sunday Closed
  • Sep. 01 Closed
Insurance Plans
  • VSP
  • Medicare
  • United Healthcare
  • Aetna
  • Blue Cross Blue Shield
  • Cigna
  • Superior Vision
  • Davis Vision
  • EyeMed

young woman wearing stylish designer glasses

Level up your frame game at Rowe Family EyeCare!

(904) 824-0212